Road Safety at Work: Online Course for Managers

by Cranfield University, EASST and IRU Academy

Why Take This Online Training Course?

This online training course will give you the skills to deliver and sustain a robust road safety management strategy.

Because safe fleet is in everyone’s interest. 

Businesses that adopt a thorough approach to driver safety can benefit from reduced insurance, less damage to vehicles and goods, better staff retention and a significant reduction in working time lost through accidents. 

Road safety management systems work. And they work everywhere.
 

Cost: $49.95
Take this course

Video: What Does The Course Cover?

Instructors:
8 industry experts
2 corporate leaders
Video:
10 video lectures
3 hours content
Language:
English
Subtitles:
English
Includes:
No fixed course date

Certificate of completion

14-day money back guarantee

About The Course

Developed by EASST in partnership with Cranfield University and IRU Academy, this course is delivered online through 10 video lectures led by industry experts. Real examples are used throughout with accompanying material to read as you go. Rather than dry academic learning - this course is blended with case studies, animation videos and quizzes.

By the end of the course you will be able to:

  • Evaluate your current position and set new targets
  • Manage and assess driver behaviour
  • Ensure the safety of fleet vehicles
  • Identify necessary training and devise a programme
  • Interpret financial data
  • Understand how poor road safety affects profitability and reputation
  • Make a business case for road safety

 

Produced in assosiation with:

https://www.cranfield.ac.uk/https://www.iru.org/

Supported by:

http://www.roadsafe.com/http://www.zurich.co.uk/http://www.skanska.co.uk/http://www.tesco.comhttp://www.shell.co.uk/http://www.michelin.co.uk/http://www.globalncap.org/
 

Benefits Of Online Course

Learn on the move 24/7

As it’s online, the course is available for you to access whenever you like, wherever you are. You can access the training on your laptop, smartphone or tablet 24/7 and even learn on the move.
 

No geo-boundaries

With this course there are no geographical boundaries. It brings industry expertise to you. Which means wherever you are in the world you can access one of the most comprehensive training and expertise.
 

Save money

It’s also a lot less expensive than traditional classroom style training. You don’t have to take time off to do it. Learn at a time and a pace that suits you. The course is available for you right now!
 

 
 
 

Who Is It For?

Anyone with the responsibility for training, supervising and monitoring occupational drivers.

  • Fleet and Compliance managers
  • Transport, Health and Safety professionals
  • Managers of all levels with an interest in workplace safety
  • Employees looking to broaden their skills and enhance their CV
 
 

What Skills Will I Learn?

You know the importance of road safety but does everyone else in your workplace?  As well as strengthening your logistical know-how, this course will help you develop the necessary leadership skills to communicate and implement your strategy effectively; whether it’s presenting a case for more investment to senior management, rolling out a new training programme or appointing key personnel.

 
 

The Certificate

Upon successful completion of the final test you’ll receive a certificate of completion from Cranfield University, IRU Academy and EASST.

Webcam Face

Sign up to the course and create your profile.

 

Certificate of completion

Complete the course at your own pace. Pass the final exam within 180 days and receive your certificate of completion. 

CV

Share and showcase your new skills. Add your certificate to your CV and LinkedIn profile. 

 
 

Curriculum

Lecture 1: Making the Case For Road Safety Management

All companies care about their financial results, but how does this balance with the need for safety? We explore the ‘non-human’ case for a tight safety strategy; reputation, penalties and ‘corporate manslaughter’.

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Video Lecture 1 (9:53 min)

We set the stage for the course, explaining why road safety is a significant risk for people at work. And why these risks need to be properly managed.

Preview
You can see this lecture for free
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Case Study. Kit-Kat animation video (0:39 min)

This Nestlé case study is an excellent example of how poor fleet management can cost companies dearly.

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Presentation

The human case for investing in fleet management is clear. Here we present the commercial one: How being a ‘good employer’ can help you save money. We also look at the financial impact of poor fleet management; legal ramifications, penalties, loss of reputation and corporate manslaughter.

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Essential Reading

This is your library of everything you need to read for Lecture 1. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.

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Lecture 1 Quiz

It’s now time to test your understanding of managing risk and how to make a case for road safety. To pass the quiz you have to answer at least 5 out of 7 questions correctly. You have 5 attempts to pass in a 24hr period. Good luck!

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Bonus Material

We’ve also put together some additional material to give you a more detailed insight into the topic.

Lecture 2: Main Elements of Road Safety Management

Here we examine the importance of driver records and vehicle safety checks. Examples of best practice show effective ways to monitor and assess.

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Video Lecture 2 (13:10 min):

The importance of doing regular safety checks and keeping accurate records; examples show how it's done. We also cover route plans and adequate timetabling - with an excellent best practice example from Tesco.com.

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Case study. Van Check Step-by-Step and Safe Working Environment at Tesco.com (8:58 min)

See first-hand how one of the biggest retailers in the world does it.

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Presentation

We identify the main elements of Road Safety Management and why it’s necessary to address each separately.

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Essential Reading

This is your library of everything you need to read for Lecture 2. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.

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Lecture 2 Quiz

It’s now time to test your understanding of main elements of road safety management. To pass the quiz you have to answer at least 5 out of 7 questions correctly. You have 5 attempts to pass in a 24hr period. Good luck!

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Bonus Content

We’ve also put together some additional material to give you a more detailed insight into the topic.

Lecture 3: The Road Safety Manager

There’s an important job to be done, but whose job is it? We look at the allocation of responsibility in different sized companies; key personnel, staff training and rewarding success.

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Video Lecture 3 (8:11 min):

These examples show the key personnel involved in managing and monitoring road safety in different sized companies.

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Presentation

Whose job is it? Big companies vs small. Staff training in road safety. Rewarding success.

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Essential Reading

This is your library of everything you need to read for Lecture 3. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.

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Lecture 3 Quiz

It’s now time to test your understanding of the role of road safety manager. To pass the quiz you have to answer at least 5 out of 7 questions correctly. You have 5 attempts to pass in a 24hr period. Good luck!

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Bonus Material

We’ve also put together some additional material to give you a more detailed insight into the topic.

Lecture 4: Financial Management - Monitoring costs and keeping records

Data is only useful if you know how to use it. Learn the best ways to regularly monitor and review data to help you track costs and assess progress.

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Video Lecture 4. Part 1 (13:45 min)

How an insurance premium is developed, the impact of size and the total cost of risk.

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Video Lecture 4. Part 2 (5:18 min)

We explore the issues of grey fleet, sources of data and what key performance indicators (KPIs) should be considered.

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Presentation

A more detailed look at data. Here we look at what data needs to be collected. Only by regularly reviewing the correct data can you and assess progress, understand risk and keep track of costs.

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Essential Reading

This is your library of everything you need to read for Lecture 4. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.

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Lecture 4 Quiz

It’s now time to test your understanding of financial management of road safety. To pass the quiz you have to answer at least 5 out of 7 questions correctly. You have 5 attempts to pass in a 24hr period. Good luck!

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Bonus Material

We’ve also put together some additional material to give you a more detailed insight into the topic.

Lecture 5: Effective Driver Management

Your drivers have an important job to do - as do you. Managing your drivers involves a variety of skills from recruiting good people to ensuring that they are properly trained and monitored including driver tracking.

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Video Lecture 5. Part 1 (13:04 min)

How to manage drivers: how better to recruit and train.

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Video Lecture 5. Part 2 (4:37 min)

The use of basic technology such as telematics to monitor.

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Video 1. Driving behaviour change, powered by science (1:40 min)

The importance of behavioural factors and how to use DriverMetrics© system.

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Video 2. The IRU Academy Crash Prevention Programme (1:41 min)

The programme aims to increase risk awareness and encourage road safety best practices among professional drivers to reduce the number of accidents and ultimately save lives.

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Presentation

An in-depth look at how to manage drivers: how better to recruit, train and monitor staff. Basic technology for use in tracking drivers will also be explained.

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Essential Reading

This is your library of everything you need to read for Lecture 5. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.

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Lecture 5 Quiz

It’s now time to test your understanding of effective driver management. To pass the quiz you have to answer at least 5 out of 7 questions correctly. You have 5 attempts to pass in a 24hr period. Good luck!

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Bonus Material

We’ve also put together some additional material to give you a more detailed insight into the topic.

Lecture 6: Vehicle Management

Regardless of your size of fleet, regular safety checks are paramount. We look at what you need to do ensure that every vehicle in your fleet is safe, how to keep maintenance schedules and the importance of new vehicle purchase.

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Video Lecture 6. Part 1 (09:45 min)

In this lecture by FTA we look at safety checks: What's needed, how to do them, how to keep track. We’ll explore maintenance schedules and loading.

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Case study 1. Vehicle checks. Produced by IRU Academy. (4:12 min)

A step by step guide on ensuring your truck is safe for the journey.

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Case study 2. Safe load securing checks by IRU. (5:24 min)

A step by step guide on safe and secured loading.

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Presentation 1

A more detailed look at ensuring the safety of commercial vehicle fleets and their use on the roads.

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Video Lecture 6. Part 2 (10:52 min)

The importance of car safety, the role of fleet managers and the importance of their decisions when making vehicle purchases.

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Video Lecture 6. Part 2 Continued (6:09 min)

Here, we examine your company’s fleet safety guide, Safer Car purchasing policy and the business case for choosing ‘5 star’ vehicles.

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Case Study 3. Suzuki Maruti Eeco - NO Airbags (1:10 min)

This video by GlobalNCAP uses a crash test to show the consequences of not having airbags fitted.

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Presentation 2

New vehicle purchase, its importance and what matters.

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Essential Reading

This is your library of everything you need to read for Lecture 6. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.

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Lecture 6 Quiz

It’s now time to test your understanding of vehicle management. To pass the quiz you have to answer at least 5 out of 7 questions correctly. You have 5 attempts to pass in a 24hr period. Good luck!

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Bonus Material

We’ve also put together some additional material to give you a more detailed insight into the topic.

Lecture 7: Managing the Work Environment

What steps we can take to alleviate the pressure put on drivers? We look at the importance of not setting unrealistic timetables, managing workloads and journey planning. We’ll also cover the importance and benefits of eco-driving.

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Video Lecture 7. Part 1 (09:38 min)

How to ensure drivers are not exposed to pressures that put them at risk. How to manage workloads and pressures including time pressure, speed, distraction and fatigue.

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Case study. Microsleep Commercial by RTA (0:48 min)

Short video on importance of microsleep issue. 

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Video Lecture 7. Part 2. (6:42 min)

The golden rules of eco-driving using case example.

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Case Study. Video about Eco-effect project by IRU (07:32 min)

Case study on eco-driving by IRU Academy.

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Presentation

Managing workloads and pressures, journey planning and eco-driving.

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Essential Reading

This is your library of everything you need to read for Lecture 7. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.

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Lecture 7 Quiz

It’s now time to test your understanding of managing the work environment. To pass the quiz you have to answer at least 5 out of 7 questions correctly. You have 5 attempts to pass in a 24hr period. Good luck!

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Bonus Material

We’ve also put together some additional material to give you a more detailed insight into the topic.

Lecture 8: Monitoring and Evaluation

Here we discuss why mistakes – however seemingly inconsequential – should never be ignored. We’ll also explore why understanding a mistake can flag up issues and help us improve.

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Video Lecture 8. Part 1 (7:46 min)

Why monitoring and evaluation are crucial. We also look at safety indicators.

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Video Lecture 8. Part 2 (10:55 min)

Data quality: how to compare and evaluate

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Presentation

Further information on how to monitor and regularly report on road safety performance.

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Essential Reading

This is your library of everything you need to read for Lecture 8. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.

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Lecture 8 Quiz

It’s now time to test your understanding of monitoring and evaluation. To pass the quiz you have to answer at least 5 out of 7 questions correctly. You have 5 attempts to pass in a 24hr period. Good luck!

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Bonus Material

We’ve also put together some additional material to give you a more detailed insight into the topic.

Lecture 9: Corporate Standards - Being a Leader in Road Safety

A rare opportunity to hear interviews from two industry leaders on the benefits of proper road safety management in terms of profitability, productivity and reputation.

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Lecture 9. Video Interview 1 (7:22 min)

Interview with Bernd Marx, General Manager, Group Road Safety, Shell

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Lecture 9. Video Interview 2 (12:26 min)

Interview with Darren Lindsey, Head of Government & Public Affairs, Michelin

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Essential Reading

This is your library of everything you need to read for Lecture 9. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.Essential Reading Lecture 9

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Lecture 9 Quiz

It’s now time to test your understanding of corporate leaders in road safety. To pass the quiz you have to answer at least 5 out of 7 questions correctly. You have 5 attempts to pass in a 24hr period. Good luck!

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Bonus Material

We’ve also put together some additional material to give you a more detailed insight into the topic.

Lecture 10: Development of Action Plan

You’re now bursting with knowledge and raring to put it to the test. This last lecture helps you put what you’ve learned into practice as you devise an action plan for your company - and yourself.

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Video Lecture 10 (10:00 min)

This lecture sums up the course and helps you to develop action plans – both for yourself and for your company.

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Case Study. ‘Ten Simple Steps to Safer Fleet’ animation video (01:00 min)

Short video with 10 simple steps to help you start your journey to a safer fleet.  

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Presentation

This presentation sums up the course and helps you to develop action plans – both individual and for organization.

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Bonus Lecture. Moldova Story! Case study animation video (1 min)

Road safety management systems work. They work everywhere. From Manchester to Malmö to Moldova. This isn’t an initiative simply for rich countries. Our Moldova Story is all the proof you need of that.

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Essential Reading

This is your library of everything you need to read for Lecture 10. You can print off the material or access it online – whatever suits you. All the material will still be available for your reference even after course completion.

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Final Test (15 Questions)

The test is designed to help you consolidate everything you’ve learned. And to flag up any areas that may need more attention.

To pass the final test you have to answer at least 10 out of 15 questions correctly. You have 3 attempts to pass in a 24hr period. Good luck!

Course Instructors

Dr. Lisa Dorn, Associate Professor, Cranfield University

Dr. Lisa Dorn, Associate Professor, Cranfield University

Lisa is an Associate Professor of Driver Behaviour and Director of the Driving Research Group at Cranfield University. In 2004, Lisa received the International Prince Michael Award for Road Safety and in 2008 won the Knowledge Transfer Programme's 'Best Application of Social or Management Science'. Lisa has edited 17 books and published over 40 research papers.

Dr. Mark Sullman, Senior Lecturer, Cranfield University

Dr. Mark Sullman, Senior Lecturer, Cranfield University

Mark is a Senior Lecturer based in the Driving Research Group, located in the Department of Advanced Systems at Cranfield University. He has more than 20 years of research and consultancy experience in the areas of occupational safety and driving behaviour and has provided consultancy for a number of multinational companies.

Derek Rose, Senior Training Instructor, Freight Transport Association

Derek Rose, Senior Training Instructor, Freight Transport Association

Derek is a Senior Training Instructor with the Freight Transport Association, UK. Working in the haulage industry for over 30 years, having started as a driver and working his way up through the management structure he has been developing and delivering both driver and management training courses in the transport industry for the past 17 years.

Andrew Price, Regional Practice Leader - Motor Fleet, Zurich

Andrew Price, Regional Practice Leader - Motor Fleet, Zurich

Andy is one of Europe’s leading specialists in work-related road risk management, and helps Zurich’s customers fully understand the risks they face and meet their health and safety obligations as well as helping the company sustainably reduce it's collision rates across Europe and beyond. Andy won the Prince Michael International Road Safety Awards in 2009 for developing work-related road risk management programmes.

Alison Moriarty, Fleet Road Safety and Compliance Manager, Skanska

Alison Moriarty, Fleet Road Safety and Compliance Manager, Skanska

Alison is the Fleet Road Safety and Compliance Manager at Skanska, one of the largest construction companies in the world. Alison has impressive track record in minimising road risk and shaping driver behaviour within the organisation. In 2015 Alison won the Brake Fleet Safety Award for ‘Road Risk Manager of the Year’.

Andrew Kemp, Occupational Road Risk Manager, Tesco.com

Andrew Kemp, Occupational Road Risk Manager, Tesco.com

Andrew is an expert in driver behaviour and development. At Tesco.com he is responsible for strategic planning, training and the development of drivers. Together with his fleet safety team Andrew received the International Prince Michael Award in 2009 and the European Road Safety Award in 2010. He is currently completing a Doctorate in Professional Studies (D/Prof) in Occupational Road Risk at Middlesex University.

David Ward, Secretary General, Global NCAP

David Ward, Secretary General, Global NCAP

David is the Secretary General of the Global New Car Assessment Programme (Global NCAP) a UK charity which brings together NCAP’s promotion of vehicle safety worldwide. In 2012, he was chosen by the Auto-Express magazine as one of the top 50 British figures with influence in the global car industry.

Adrian Walsh, Director, RoadSafe

Adrian Walsh, Director, RoadSafe

Adrian is the Director of RoadSafe, a high-level forum where representatives from the private sector and government, can collaborate with road safety experts to find new approaches to reducing casualties amongst vulnerable groups. He also directs the ‘Driving for Better Business’ campaign and sits as a member of the UN Road Safety Collaboration working group on road safety at work.

Frequently Asked Questions

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How long does the course take to complete?

There’s no set time limit – you can work through the course lectures at your own pace. To receive the Certificate of Completion you do have to complete the course and take the final test within 180 days from payment. If you don’t, the certificate will expire.

Most people spend between 4-5 hours over a week doing the course so there’s plenty of time for you to get your certificate.

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How long is a course available?

Once you register for the course – it’s yours. You can go back to watch the lectures and access the material any time. The course never expires.

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Am I automatically awarded the certificate by doing the course?

No. The certificate is awarded only if you complete all lectures and successfully pass the final test.

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Do I need the certificate?

That’s up to you. However, the Certificate of Completion from Cranfield University, IRU and EASST Academy can be a good thing to have. It’s an achievement you can add to your LinkedIn profile and it’s a great way to boost you CV.

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How does your money-back guarantee work?

If the course doesn’t meet your expectations, we’ll refund you in full. All you need to do is to Contact us. Our money-back guarantee lasts for 14 days from purchase.

However, if you already passed and downloaded 60% of the course and/or the certificate issued before the refund request, we may reject your claim. We’re confident, though, that you won’t be disappointed!

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Is the course available in other languages?

At the moment the course is only available in English. We’re working on introducing video subtitles in several languages. It’s really important to us that as many countries as possible have access to this training.

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What if I have a question to ask or need advice while learning?

Studying on your own time doesn't mean you do it alone. Once you register and sign up for the course, you will be able to access our Discussion Forum where you can ask questions, chat to other students and follow latest discussions.

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I want to take the course. What do I do now?

That’s great. You can sign up here.

Testimonials

Tatiana Mihailova, Automobile Club of Moldova

“This online course opened new horizons for our organization, demonstrating that good fleet safety management system can reduce road risk and save your business a lot of money."

Ian Procter, Director, PeopleNET, UK

"This is an excellent enterprise. It is highly relevant, the learning is transferable, your partners are top draw, it is accessible and importantly it is accredited!"

Gela Kvashilava, Director of Partnership for Road Safety NGO, Georgia

“This course persuaded me that road safety policy could be implemented even in medium and small sized companies. Not only in the UK, but in countries like Georgia where it can also make economic sense."

Anne-Marie Penny, Road Safety Professional, UK

“Practical advice and examples were given on what you can implement in your business with regards to managing vehicle safety and improving safe driving practices – very important for both public and private sector fleets.”

Natalie Draisin, Manager, North American Office & United Nations Representative, FIA Foundation

"Just finished EASST Academy training and found it extremely informative and helpful! I’d recommend it to anyone interested in learning more about how to keep employees, and their families safe on the roads. Thank you again!”